Movie API Quick Reference

Listed below are definitions for the various elements returned by our XML file:

Description: Returns a description of the title.
Title: Returns the title of the content.
Studio: Returns the name of the studio that produced the content.
StudioID: Returns a unique ID assigned to the name of the studio (IVA Proprietary Reference.)
Rating: Returns the MPAA rating for the movie (G, PG-13, etc.)
Genre: Returns the genre of the content.
Warning: Returns any warnings about the content (languages, violence, etc.)
ReleaseDate: Returns the date of release to the public.
Director: Returns the director of the content.
DirectorID: Returns the unique ID assigned to the director of the content (IVA Proprietary Reference.)
Actor1-Actor6: Returns a list of actors in the content.
ActorId1-ActorId6: Returns the unique ID assigned to the actors in the content (IVA Proprietary Reference.)
Link: Returns a link to watch the content on IVA website.
Duration: Returns the length of the content.
DateCreated: Returns the date that the content was added to the IVA database.
DateModified: Returns the date that the content was last modified in the IVA database.
Image: Returns a link to a thumbnail editorially selected.
Media: Returns the type of media associated with the content.
PublishedId: Returns the unique ID assigned to the content itself (IVA Proprietary Reference.)
EmbedCode: Returns the complete embed code necessary to embed the content into a web page.
ExpirationDate: Returns a date that the content is no longer available (usually Null.)
BoxOfficeInMillions: Returns the amount of revenue generated by Theatrical release (updated weekly.)
HomeVideoReleaseDate: Returns the date that the content is released on home video.
TheatricalReleaseDate: Returns the date that the content is released in theatres.

Customizing the Flash Player NEW!

You have the option of passing different variables to the flash player to customize its functionality.

autostart: (true or false) Allows the player to automatically play content or not (default true).
repeat: (true or false) Allows content to repeat when finished (default false).
backcolor: (0x000000 format) Change the background color of the player (default 0xFFFFFF).
frontcolor: (0x000000 format) Change the foreground color of the player (default 0x000000).
volume: (0 - 100) Configure starting volume (default 80).
width: (in pixels) Configure width of flash player (default 320).
height: (in pixels) Configure height of flash player (default 260).

Example: newtheatricals.aspx?developerid={Your DeveloperId}&autostart=false&repeat=true&backcolor= 0x000000&frontcolor=0x000000&volume=25&width=400&height=320